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The Concepts of Happiness and Well-being Across Cultures
"Happiness is dependent on unhappiness, while unhappiness is hidden in happiness." - Chinese proverb - *** What ideas, thoughts, and feelings do you associate with the word "happiness"? Have you ever considered the possibility that the definition of happiness might depend on one's cultural background? Today we're going back to the topic of individualistic…
Category : Articles 04-03-2021 by Maria Antonietta Marino
Leadership styles across cultures, an overview
Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say 'We have done this ourselves'. - Lao Tzu - *** In last week’s article…
Category : Articles 26-01-2021 by Maria Antonietta Marino
Crisis Management and the influence of cultural diversity on national responses to emergencies: an East v West comparison
Individuality and freedom are undoubtedly the greatest achievements of modern culture. . . . But we have fallen into the trap of individualism . . . and have lost sight of the relationships between the individual and the social system, between freedom and responsibility. . . . Our young adults—even…
Category : Articles 14-05-2020 by Maria Antonietta Marino
II/II: "Why do we work so hard?”: Introduction to guilt- and shame cultures
A man must not be without shame, for the shame of being without shame is shamelessness indeed. - Mencius - There is a luxury in self-reproach. When we blame ourselves, we feel that no one else has a right to blame us. It is the confession, not the priest, that gives us…
Category : Articles 16-12-2019 by Maria Antonietta Marino
On biases, ethnocentrism and other relationship-damaging beliefs
"An American girl cleaned the room while her Thai roommate was having breakfast in the dormitory dining hall. When the roommate returned, she became upset, cried, and left the room. Later it became clear that the American girl had placed the Thai girl’s skirt on the pillow portion of the…
Category : Articles 25-11-2019 by Maria Antonietta Marino
Food, values and entrepreneurship in diaspora communities
How a people eats is one of the most powerful ways they have to express, and preserve, their cultural identity...To make food choices more scientific is to empty them of their ethnic content and history (Michael Pollan - In Defense of Food: An Eater's Manifesto) What sort of information can we gather…
Category : Articles 06-11-2019 by Maria Antonietta Marino
Cheap burgers are no laughing matter: McD's and the impact of cultural differences in outsourced marketing campaigns
In two previous posts - "Global Sales and The Customer Journey: The Effect of Cultural Values On Individual Choices", and "Consumer Segmentation: The Influence of Cultural Factors On Purchasing Behaviour" - we've talked about the cultural dimension known as Collectivims/Individualism to briefly explain the correlation between culture and consumer behavior: to…
Category : Articles 07-10-2019 by Maria Antonietta Marino
Consumer segmentation: the influence of cultural factors on purchasing behaviour
Authors Thomas Petit and Alan Zakon once observed that "Advertising must be compatible with the values of the consumer if it is to influence behaviour. Advertising is an educating and not a forcing process. It interprets the want-satisfying qualities of the product for the consumer. To do this, it must…
Category : Articles 30-08-2019 by Maria Antonietta Marino
Global Sales and the Customer Journey: the effect of cultural values on individual choices
Are individual choices truly “individual” and an indication of our own personal preference? In a study conducted for Stannford University in 1999, 29 Asian and 27 European-American citizens recruited at the San Francisco International Airport were asked to fill in a short questionnaire and told that afterwards they would receive a…
Category : Articles 30-07-2019 by Maria Antonietta Marino
Marketing Relativism: Glocalized Tea vs Globalized Coffee
The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Commercials depend more on pictures than words. - David…
Category : Articles 16-07-2019 by Maria Antonietta Marino
The iceberg model
Culture hides more than it reveals, and strangely enough what it hides, it hides most effectively from its own participants. - E.T. Hall - *** What do people value the most, a legal document or an informal agreement? Words they can hear/read or the meaning in what is not said? How likely is…
Category : Introductions to cultural dimensions 17-09-2019 by Maria Antonietta Marino