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4 search results: ethnocentric-approach
Cultural intelligence and intercultural sensitivity: the key elements of expatriate success
In a workplace scenario, cross-cultural competence can be defined as the ability to function effectively in a multicultural setting: a “culturally competent” employee is expected to be able to interact and communicate with people coming from different cultural backgrounds, and to understand (and contextualize) the impact of culture on their…
Category : Articles 11-05-2021 by Maria Antonietta Marino
West meets East: the impact of organizational culture on outsourcing projects
As soon as we start putting our thoughts into words and sentences everything gets distorted, language is just no damn good—I use it because I have to, but I don’t put any trust in it. We never understand each other - Marcel Duchamp - *** An article published by Software Mind indicates India…
Challenges in cross cultural marketing and advertising
Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem - *** "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign. In two…
Category : Articles 15-11-2020 by Maria Antonietta Marino
Ethnocentrism, the biggest threat to global organizations
If anyone, no matter who, were given the opportunity of choosing from amongst all the nations in the world the set of beliefs which he thought best, he would inevitably—after careful considerations of their relative merits—choose that of his own country. Everyone without exception believes his own native customs, and…
Category : Articles 27-02-2020 by Maria Antonietta Marino