intercultural-communication -

Challenges in cross cultural marketing and advertising

Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem - *** "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign. In two…

Category : Articles 15-11-2020 by Maria Antonietta Marino

Language, Thought, and Reality - 4th Issue

Language is the most massive and inclusive art we know, a mountainous and anonymous work of unconscious generations. - Edward Sapir - *** Dear Reader, Please allow me to start this fourth issue of "Oddities & Curiosities" with a huge THANK YOU. Since October, when the 3rd issue landed in your inboxes, several exciting milestones have been…

Category : Mudita's digest 03-12-2020 by Maria Antonietta Marino

Narcissism and competitive communication in individualistic cultures

"When the healthy pursuit of self-interest and self-realization turns into self-absorption, other people can lose their intrinsic value in our eyes and become mere means to the fulfilment of our needs and desires." - P.M. Forni, The Civility Solution: What to Do When People Are Rude- *** Conversational Narcissism, described by sociologist Charles Derber…

Category : Articles 04-11-2020 by Maria Antonietta Marino

The importance of context in the communication process

Dear Reader, As you may have noticed, Mudita has recently launched its first course (available here): going forward, I will share here on the blog snippets of the courses that are currently on offer or due to launch soon. Here’s a short preview of the course on Intercultural Communication: hope you’ll…

Category : Articles 25-08-2020 by Maria Antonietta Marino

Ethnocentrism, the biggest threat to global organizations

If anyone, no matter who, were given the opportunity of choosing from amongst all the nations in the world the set of beliefs which he thought best, he would inevitably—after careful considerations of their relative merits—choose that of his own country. Everyone without exception believes his own native customs, and…

Category : Articles 27-02-2020 by Maria Antonietta Marino

Marketing Relativism: Glocalized Tea vs Globalized Coffee

The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Commercials depend more on pictures than words. - David…

Category : Articles 16-07-2019 by Maria Antonietta Marino

Communication: High- and Low-Context Cultures

Always be careful, as they say, 'Text without context is usually pretext - Ted Mallory - In 1976, anthropologist E.T. Hall developed the iceberg analogy of culture: he theorized that if culture was an iceberg, some of its aspects (above the water line) would be visible and obvious to everyone, while most…

Category : Introductions to cultural dimensions 17-09-2019 by Maria Antonietta Marino

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