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Time Management Across Different Cultures - 2nd Issue

"Aside from velcro, time is the most mysterious substance in the universe. You can't see it or touch it, yet a plumber can charge you upwards of seventy-five dollars per hour for it, without necessarily fixing anything." - Dave Barry - *** Dear Reader, Welcome to the second issue of "Oddities & Curiosities", Mudita's "no-frills", irregular…

Category : Mudita's digest 21-09-2020 by Maria Antonietta Marino

Buyer personas: an introduction to psychographic segmentation

What really decides consumers to buy or not to buy is the content of your advertising, not its form. - David Ogilvy - Last week’s article gave us an insight into a McDonald’s marketing campaign implemented in 2012 that targeted minority groups and its unfortunate outcome: not only the language was not…

Category : Articles 27-01-2020 by Maria Antonietta Marino

Marketing Relativism: Glocalized Tea vs Globalized Coffee

The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Commercials depend more on pictures than words. - David…

Category : Articles 16-07-2019 by Maria Antonietta Marino

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