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Buyer Personas and the role of lifestyle, values, and beliefs in market segmentation

If I have a handful of silver it is because I work and my wife works, and we do not, as some do, sit idling over a gambling table or gossiping on doorsteps never swept, letting the fields grow to weeds and our children go half-fed! - Pearl S. Buck…

Category : Articles 03-09-2020 by Maria Antonietta Marino

Food, values and entrepreneurship in diaspora communities

How a people eats is one of the most powerful ways they have to express, and preserve, their cultural identity...To make food choices more scientific is to empty them of their ethnic content and history (Michael Pollan - In Defense of Food: An Eater's Manifesto) What sort of information can we gather…

Category : Articles 06-11-2019 by Maria Antonietta Marino

Marketing Relativism: Glocalized Tea vs Globalized Coffee

The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Commercials depend more on pictures than words. - David…

Category : Articles 16-07-2019 by Maria Antonietta Marino

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