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The cultural context in business communication, a cross country comparison
One of the most effective ways to learn about oneself is by taking seriously the cultures of others. It forces you to pay attention to those details of life which differentiate them from you - Edward T. Hall, The Silent Language - *** To continue with the topic of cross-cultural differences in outsourcing…
Category : Articles 03-02-2021 by Maria Antonietta Marino
Challenges and misconceptions in intercultural negotiations
Where two principles really do meet which cannot be reconciled with one another, then each man declares the other a fool and a heretic. - Ludwig Wittgenstein, On Certainty - *** Negotiation, “an interaction and process between entities who compromise to agree on matters of mutual interest, while optimizing their individual utilities”, has…
Category : Articles 11-01-2021 by Maria Antonietta Marino
Cultural variations in responses to workplace incivility
Bıçak yarası geçer, dil yarası geçmez (Words cut deeper than swords) - Turkish Proverb - *** With regard to the ethnic/cultural group you belong to (for example: Anglo-American, Asian-American, upper-class Croatian, rural Thais, etc.), how would you choose to answer the following questions? 1. The concept of 'family' includes: - parents, spouse, and children; - all extended…
Category : Articles 04-01-2021 by Maria Antonietta Marino
Challenges in cross cultural marketing and advertising
Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem - *** "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign. In two…
Category : Articles 15-11-2020 by Maria Antonietta Marino
Time Tracking - Best Practices and Mistakes to Avoid
He who every morning plans the transactions of that day and follows that plan carries a thread that will guide him through the labyrinth of the most busy life. - Victor Hugo - *** Maria ’s intro: The readers who have been visiting this blog over the past few months might have noticed that…
Category : Articles 01-12-2020 by Maria Antonietta Marino
Narcissism and competitive communication in individualistic cultures
"When the healthy pursuit of self-interest and self-realization turns into self-absorption, other people can lose their intrinsic value in our eyes and become mere means to the fulfilment of our needs and desires." - P.M. Forni, The Civility Solution: What to Do When People Are Rude- *** Conversational Narcissism, described by sociologist Charles Derber…
Category : Articles 04-11-2020 by Maria Antonietta Marino
The Sub-Saharan Africa Cluster
If everyone helps to hold up the sky, then one person does not become tired. - Askhari Johnson Hodari, Lifelines: The Black Book of Proverbs - The Sub-Saharan Africa cluster - that, according to the Globe Project, includes Namibia, Nigeria, Zambia, Zimbabwe, and South Africa (Black population. White population considered as part…
Category : Introductions to culture clusters 02-11-2020 by Maria Antonietta Marino
The Middle East Cluster
This Proto-Indo-European term ghosti referred to a kind of unspoken etiquette, a notion that on seeing strangers on the horizon, rather than choose to fell them with spears or sling-shots, instead we should take the risk of welcoming them across our threshold – on the chance that they might bring…
Category : Introductions to culture clusters 21-10-2020 by Maria Antonietta Marino
The Role Of Chronemics And Proxemics In Communication - 3rd Issue
"For negotiations or meetings, it is always wise to lure others into your territory, or the territory of your choice. You have your bearings, while they see nothing familiar and are subtly placed on the defensive." - Robert Greene, The 48 Laws of Power - *** Dear Reader, Welcome to the third issue of "Oddities &…
Category : Mudita's digest 08-10-2020 by Maria Antonietta Marino
The Latin Europe Cluster
I had forgotten how gently time passes in Paris. As lively as the city is, there's a stillness to it, a peace that lures you in. In Paris, with a glass of wine in your hand, you can just be. - Kristin Hannah, The Nightingale - *** The Latin Europe cluster includes France, Israel (considered…
Category : Introductions to culture clusters 01-09-2020 by Maria Antonietta Marino
The importance of context in the communication process
Dear Reader, As you may have noticed, Mudita has recently launched its first course (available here): going forward, I will share here on the blog snippets of the courses that are currently on offer or due to launch soon. Here’s a short preview of the course on Intercultural Communication: hope you’ll…
Category : Articles 25-08-2020 by Maria Antonietta Marino
The Germanic Europe Cluster
I remember learning German - so beautiful, so strange - at school in Australia on the other side of the earth. I liked the sticklebrick nature of it, building long supple words by putting short ones together. Things could be brought into being that had no name in English -…
Category : Introductions to culture clusters 04-08-2020 by Maria Antonietta Marino
The Eastern Europe Cluster
But they could neither of them persuade me, for there is nothing dearer to a man than his own country and his parents, and however splendid a home he may have in a foreign country, if it be far from father or mother, he does not care about it. - Homer, The…
Category : Introductions to culture clusters 25-06-2020 by Maria Antonietta Marino
The Nordic Cluster
The Swedish system is best understood not in terms of socialism, but in terms of Rousseau, he continued: Rousseau was an extreme egalitarian and he really hated any kind of dependence --depending on other people destroyed your integrity, your authenticity-- therefore the ideal situation was one where every citizen was…
Category : Introductions to culture clusters 08-06-2020 by Maria Antonietta Marino
Global leadership and the differences between Indian and American culture
The single biggest problem in communication is the illusion that it has taken place. - George Bernard Shaw - *** Dear readers, in a previous article about the importance of cultural compatibility in outsourcing it’s been highlighted that the top locations for outsourcing deals are either Asian (Confucian Asia/Southern Asia) or Latin American countries,…
Category : Articles 18-03-2020 by Maria Antonietta Marino
The Latin America Cluster
Yes, Latinos dream more. When you live in poverty, when your president is imposed upon you, when they kill someone and no one gets indicted, and when only a few get rich, of course you dream more. It's no coincidence that magic realism happens in Latin America, because for us…
Category : Introductions to culture clusters 12-03-2020 by Maria Antonietta Marino
Filipino business ethics and the importance of cultural compatibility in outsourcing
Naim-imbág ti matáy ta malipátanen ngem ti agbiág a maibabaín; (“It's better to be dead and forgotten than to live in shame”) - Tagalog proverb - *** To quote Andrew Quartly, British outsourcing consultant with specialism in Sales and Marketing based in the Philippines, “Outsourcing is an attractive option to all businesses small and…
Category : Articles 09-03-2020 by Maria Antonietta Marino
The Southern Asia cluster
India lives in several centuries at the same time. - Arundhati Roy, Power Politics - After the Anglo- and the Confucian-Asia cluster, this series about effective global leadership continues with the Southern-Asia cluster. - How important is hierarchy in Indian business culture? - What does the Filipino concept of “Pakisisama” (a term that comes from…
Category : Introductions to culture clusters 04-03-2020 by Maria Antonietta Marino
The Confucian-Asia cluster
The superior man is modest in his speech, but exceeds in his actions. - Confucius - The shame-based Confucian-Asia cluster - that includes China, Japan, South Korea, Hong Kong, Singapore and Taiwan - is home to high-context, polychronic cultures, that prefer an indirect communication style (context is more important than words) and that see time as…
Category : Introductions to culture clusters 24-02-2020 by Maria Antonietta Marino
The Anglo Cluster
This is the story of America. Everybody's doing what they think they're supposed to do. - Jack Kerouac, On The Road - As anticipated in the previous article , the Globe Project - a study on cross-cultural leadership - groups the societal cultures object of the research into ten major culture clusters,…
Category : Introductions to culture clusters 20-02-2020 by Maria Antonietta Marino
Global Leadership, an introduction to culture clusters
Dear readers, Those of you who’ve been following this blog for the past few months might be already familiar with Hofstede’s framework and with the concept of cultural dimensions (infographics available here): let me now introduce you to Project GLOBE (Global Leadership and Organizational Behavior Effectiveness Research), a study about Leadership…
Category : Introductions to culture clusters 11-02-2020 by Maria Antonietta Marino
Uncertainty Avoidance
You never know these days. Uninvited guests may force you to take an unplanned trip to an unknown destination; doesn’t hurt to be in your Sunday clothes. - Anurag Shourie - *** Uncertainty Avoidance, one of Hofstede’s cultural dimensions, is the degree to which members of a specific culture are comfortable with uncertainty and…
Category : Introductions to cultural dimensions 23-12-2019 by Maria Antonietta Marino
Masculinity-Femininity (Tough-Tender)
I have an extremely strong, masculine mind and a feminine sensibility level, which is kind of an unusual combination. Both men and women tell me things and I can relate on two levels simultaneously - Truman Capote - According to Hofstede’s definitions, masculinity is “a preference in society for achievement, heroism, assertiveness…
Category : Introductions to cultural dimensions 18-11-2019 by Maria Antonietta Marino
Monochronic and Polychronic Time
Three o'clock is always too late or too early for anything you want to do - Jean-Paul Sartre - Chronemics is the term that indicates the study of the role and use of time in communication: it includes both individual perceptions about time, and the ways time affects interactions (e.g., punctuality, speed…
Category : Introductions to cultural dimensions 17-09-2019 by Maria Antonietta Marino